The Double Bogey

A blog about golf by Jay Yarow

The golf business is a tough business. From the WSJ:

Callaway, based in Carlsbad, Calif., reported losses in both 2009 and 2010 as well as for the first nine months of last year. It reports fourth-quarter results on Wednesday, with losses expected to continue. It is losing market share to competitors such as Adidas AG’s TaylorMade, according to Wall Street analysts.

I’ve never really dug into the financials of a golf company. An exercise for another day.

If I had to guess, Callaway hasn’t done a good job establishing itself as a brand. It probably does well selling hardware, but poorly on software like shirts and hats where it’s much easier to make easy money.

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